How Does Disney Do That? Book

By James Warda. Written with Theron Skees, former Walt Disney Imagineering Creative Executive, How Does Disney Do That?: How Disney Makes Us Feel and Why It Matters focuses on the emotional connection that Disney creates with its fans. It includes stories from former Disney Imagineers, Cast Members, and Executives -- and Disney fans, authors. The book also spotlights Give Kids The World Village® (GKTW) throughout, including a story from President and CEO Pamela Landwirth.

333 pages